Flyleaf Creative encouraged the marketing team to communicate with their online community year-round by offering access to their growing library of promotional videos and performance footage, using e-blasts to promote new content, encourage participation in the site’s Blogfest and drive membership. The design and technology are seamless and content for Blogfest is embedded into the main website so that users are not taken outside the main url. Video content from the blog is aggregated in the Video section of the site.