The varied invitations designed by Flyleaf Creative for Mark Morris Dance Group are best described using dance parlance: dynamic, linear and fluid. Differing from the objectives of a standard Gala Benefit, the Opening Night Cast Parties event was designed to attract an under-30 age group who were known constituents of MMDG but were not yet supporters. The goal was to entice these potential new donors by encouraging early support (at a lower donation level) that could grow into a multi-year relationship.