A number of challenges were put forth by Spoleto Festival USA. Flyleaf Creative was asked to freshen up the existing look and feel, incorporating newer technologies. Spoleto wanted the ability to update the site more easily and to respond to ticket sales by implementing other promotional tools. Flyleaf Creative was commissioned to: 1) refresh the design and the technology on the home page to accommodate flexible updates and more program content, 2) generate a seasonal Overview page that is more interactive, nonlinear and promotional, 3) develop cleaner template designs and better navigation integration for all program pages housed at a 3rd party ticketing agent, 4) upgrade technology and develop a new CMS for independent content management. (Development by Medium Rare)