The official logotype for St. Ann’s Warehouse grew out of the word mark Flyleaf Creative used on all print and web materials. On the website’s home page, the logotype is flash animation that suggests the slow moving currents of the East River, just steps from St. Ann’s theater space. For print materials, we layered the word mark directly on top of imagery and texture, allowing us to push scale without dominating the composition. In developing a corporate version of the logo for letterhead, we replicated those textural, animated elements in the word mark.